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Obsolete → Owner

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My name is Nathan Hoehne. I'm a 25 year old software developer living in Canada. I'm just a normal guy. I'm not a genius, I'm not a millionaire, and I'm definitely not a natural salesman, but I've decided to start a business.​

AI is getting frighteningly good and in a world where labour is cheap, the men who have skin in the game will succeed.

My thought process is

if (I do nothing) 

  Worst case: unemployment 

  Best case: status quo

else // I do something 

  Worst case: new skills

  Best case: adventure

So why not do something? 

If you want to join me on my quest, I will be sharing a chapter of my story every Monday with actionable steps that I have taken so you can follow along.

 

I commit to:

  • Sharing my losses and not just my wins so you can learn from my mistakes

  • ​Writing every word myself. AI is a tool, not a replacement for my humanity.

 

If I can start a business, you definitely can too.  

Sign up to receive the chapters in your inbox every Monday
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© 2026 Nathan Hoehne

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